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Tuesday 25 November 2014

Competition is set to brew in Health Insurance

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Of all the Insurance companies, the ones which attract our least attention are the health insurance companies. Though there are stand-alone health insurance companies and General Insurance companies among Financial Services Company in India which sell health insurance policies, the concept of covering ourselves financially against various illnesses is yet to take off in a big way in our country. No wonder, health insurance, as a category of insurance, has the least penetration levels in India.

But the winds of change are blowing

The fact that India has the least health insurance policy penetration extends a huge opportunity for existing General Insurance and stand-alone Health Insurance companies to revamp their health insurance products and marketing structure. Many new Financial Services Company are also mulling venturing into health insurance, considering the huge opportunity which exists. One of the newest entrants to this sector has been the Aditya Birla group.

With the Government of India talking about amending insurance regulations allowing foreign companies to have up to 49% stake in Insurance companies, it is expected that many of the foreign Insurance companies will increase their stake in their Indian ventures.

What is in store for you?

With many new companies on the block offering health insurance products, the customer is set to get the best possible service and claim settlement. And for sure, the health insurance landscape is set to change with more and more Indians getting under the umbrella of health insurance covers.

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